The label of ozomatli mezcal should feature vibrant tones, reminiscent of the agave plant from which it is made. The shapes on the label are inspired by the patterns found in traditional Aztec art, paying homage to the cultural heritage and craftsmanship. As for the technical aspects, the label includes relevant information such as the alcohol content, volume, batch number, and the distillery's name and location.
The packaging was designed to highlight the unique cultural aspects of Zapotec women, such as their craftsmanship and entrepreneurial spirit. It should also include information about the product, its manufacturers, and the regions where it is produced. Finally, the packaging had to be durable and sustainable.
